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Live From The 2009 NAMM Convention Floor

Posted Tue Jan 20, 2009 2:35pm PST by Stephanie Cabral in Maximum Performance

The Anaheim Convention Center in sunny Southern California once again played host to the annual NAMM (National Association of Music Merchants) Show that ran January 15-18th. The NAMM convention is supposed to be the place where music gear companies show off their latest toys to perspective merchants, and yes, I'm sure a lot of wheelin' and dealin' was going on. But really it's more like a giant schmooze-fest. Every guitar company, drum company, software company, amp company, etc. is trying to get the most attention for their booths, and the best way to do that is to get big-name endorsees to appear for autograph signings. That makes sense because let's face it, people get into the "music industry" because they're fans of music.

The other big attention-getters are the showcases after the convention itself closes for the day: The nearby Hilton and Marriott meeting rooms are turned into concert venues so patrons can really hear the gear in action, plus they get to see some amazing artists in tiny and intimate venues.

The first night of the 2009 convention was deemed as "Industry Only," so there really weren't many signings or showcases, but the big event was the Tama/Ibanez Simon Phillips Tribute at the Marriott hotel's ballroom. Most would know Simon Phillips as the drummer for Toto, but do a search on his name and you'll find he's played with the Who, Jeff Beck, Michael Schenker, Jack Bruce, Jon Anderson, Trevor Rabin, Gary Moore, 10cc, Mick Jagger, Asia, Stanley Clarke, Derek Sherinian, and even Judas Priest, to name a few. Simon has been endorsed by Tama drums for 30 years now, and to celebrate the milestone, Terry Bissette of Tama said, "We've created a 30th anniversary retrospective concert at the Anaheim NAMM Convention on Thursday night, January 15, 2009. This event will include Simon and his band Protocol featuring guitarist Andy Timmons, a special opening 'drum circle' including several special guests, as well as a star-studded, special guest-filled retrospective portion that will see Simon run through songs he has recorded and performed throughout his career."

I was excited until I heard the phrase "drum circle." Isn't that what the hippies do down on Venice beach at night? Isn't the drum solo the point of the concert when people run to the bathroom and grab another beer? Well, I'm glad my jaded concert of "drum circles" didn't turn me away, because it was downright cool. The stage had five drum sets, with Simon's in the middle; the other drummers were Charlie Benante (Anthrax), Ronald Bruner Jr. (Stanley Clarke/Suicidal Tendencies), Brian Frasier-Moore (Madonna), and John Tempesta (The Cult/Rob Zombie). This was the coolest drum circle I'd ever seen. It was more like a drum duel. And the best part was it was over before I was wondering when a band would come on.

They then tore down four of the five drum sets, leaving only Simon's onstage for a Jazz/Fusion set. It was around this time that I found out that the majority of the 800-plus people packed in the ballroom were waiting around expecting to see a special performance by Joe Satriani at the end. Unfortunately, Satriani didn't make it to the NAMM show at all this year, but that didn't really spoil the fun at this event.

The final set of the night was Simon's career retrospective with the help of guitarists Andy Timmons (Olivia Newton John/Danger Danger) and Chris Broderick (Megadeth) and bassist Mike Szuter. The set included "Sinner" and "Dissident Aggressor" by Judas Priest, "East Of Asteroids" by 801, and "Armed And Ready" and "Feels Like a Good Thing" by Michael Schenker. For the first songs, they had a singer from a Judas Priest cover band decked out in full Rob Halford leathers that even fooled some buzzed fans in the back of the room. For the Michael Schenker songs, they had former MSG (McAuley Schenker Group) vocalist Robin McAuley make a grand entrance...well, it wasn't so grand. The poor man had a Spinal Tap moment when he missed the last step on the stage and fell flat on his face. He recovered nicely at sang his ass off.

In the VIP area on the side of the stage, you could see Jason Bittner and Matt Bachand of Shadows Fall, Charlie Benante and Rob Caggiano of Anthrax, and  John Tempesta watching the show. In the front of the house I ran into Peter Iwers of In Flames (who was waiting for Satriani...ouch). All in all, it was a fun first night at the NAMM show.

Friday morning at the NAMM show is the first real day of artist appearances at the various booths. For an idea of just how many musicians are actually at this convention, I had to make a rough list of the scheduled signings. Below are just the scheduled signings I saw beforehand, and it's probably only a third or less of who was actually there:

Artist Signing

Band

Abe Cunningham

Deftones

Alex Skolnick

Testament

Alexi Laiho

Children of Bodom

Amir Derakh

Julien K/Orgy/Rough Cutt/Jailhouse

Andy Timmons

Danger Danger

Barry Kerch

Shinedown

Beefcake the Mighty

Gwar

Bill Kelliher

Mastodon

Billy Sheehan

Mr. Big

Black Stone Cherry

Black Stone Cherry

Bobby Sanabria

Jazz player

Brandon Belsky

Julien K

Brann Dailor

Mastodon

Brendon Small

Metalocalypse

Brian Deegan

Metal Mulisha (Motocross)

Brian Fair

Shadows Fall

Brian Fair

Shadows Fall

Brian Frasier-Moore

Christina Aguilera sessions

Carmine Appice

Vanilla Fudge

Chad Butler

Switchfoot

Charlie Benante

Antrhax

Chris Broderick

Megadeth

Chris Caffery

Savatage

Chris Cole

pro-skater

Chris Poland

Megadeth/OHM

Chuck Billy

Testament

Chuck Garric

Alice Cooper

Dan Jacobs

Atreyu

Dave Lombardo

Slayer

Dave Mustaine

Megadeth

David Ellefson

F5

Dean Butterworth

Good Charlotte

Dean Roland

Collective Soul

Devin Townsend

Strapping Young Lad

Dino Cazares

Fear Factory

Don Alder

 

Dragonforce

 

Duff McKagan

Velvet Revolver/Loaded

Eddie Jackson & Mike Stone

Queensryche

Eric Peterson

Testament

Fieldy

Korn

Frank Bello

ANTHRAX

Frank Gambale

 

Galder

Dimmu Borgir/Old Man's Child

Gary Rossington

Lynyrd Skynyrd

George Lynch

Lynch Mob/Dokken

George Pajon Jr.

Black Eyed Peas

Gus G.

Firewind

Herman Li

Dragonforce

James Lomenzo

Megadeth

Jason Bittner

Shadows Fall

Jason Hook

Alice Cooper

Jason Rullo

Symphony X

Jeremy Spencer

Fleetwood Mac

Joe Bonamassa

 

John "J.D." Deservio

Black Label Society

John 5

Rob Zombie

John Blackwell

 

John Dolmayan

System of a Down

John Tempesta

The Cult

Jon Donais

Shadows Fall

Keith Harris

Black Eyed Peas

Kerry King

Slayer

Kiko Loureiro

Angra

Lee Ritenour

 

Marco Mendoza

Lynch Mob

Marcus Henderson

Guitar Hero

Matt Bachand

Shadows Fall

Matt Byrne

Hatebreed

Max Cavalera

Soulfly/Sepultura

Michael Amott

Arch Enemy

Michael Keene

The Faceless

Michael Schenker

 

Mick Thomson

Slipknot

Mikael Åkerfeldt & Fredrik Akesson

Opeth

Mike Inez

Alice In Chains

Mike Malinin

Goo Goo Dolls

Mike Portnoy

Dream Theater

Mike Schleibaum

Darkest Hour

Muhammed Suicmez

Necrophasist

Nick Catanese

Black Label Society

Nuno Bettencourt

Extreme

Olde Wolbers

Fear Factory

Omar Rodriquez

Mars Volta

Pablo Hinojos

Mars Volta

Paul Bostaph

Testament

Paul Gilbert

Racer X

Paul Romanko

Shadows Fall

Peter Erskine

Steely Dan

Peter Iwers

In Flames

Raymond Herrera

Fear Factory

Rex Brown

Pantera

Richie Kotzen

Poison

Rob "Blasko" Nicholson

Ozzy Osbourne

Rob Caggiano

Anthrax

Robert Pagliari - OHM

OHM

Ronald Bruner Jr.,

Session Player

Rudy Sarzo

Quiet Riot

Scott Ian

Anthrax

Shagrath

Dimmu Borgir

Shawn Drover

Megadeth

Silenoz

Dimmu Borgir

Simon Phillips

Toto

Simon Wright

Dio

Steve Vai

Steve Vai

Stu Hamm

Satriani

Tom Araya

Slayer

Tony Campos

Static-X

Travis Miguel

Atreyu

Troy Sanders

Mastodon

Victor Wooten

Bela Fleck & The Flecktones

Wayne Static

Static-X

Wichael Wilton

Queensryche

Willie Adler

Lamb Of God

Just walking around the convention floor, I saw Chuck Billy of Testament chatting with some folks near the Dean Guitars booth as Dave Navarro walked by, then Dave Mustaine of Megadeth turned the corner to do a signing at the booth. It might have seemed like there was nothing but hard-rockers at this convention, but that really wasn't the case. There were a ton of other genres represented as well, but if a guitar company was going to really show off their instruments, they wanted their "Guitar Heroes" out there. That was pretty much the case for any instrument: The fastest guitarists, bassists, and drummers all play hard rock/metal.

Some highlights from the convention:

● My coffee barista saying, "Gene Simmons was a douchebag yesterday; he wouldn't pose for pictures or sign anything for fans that came up to him."

● Dino Cazares of Divine Heresy/Fear Factory wearing a "F**k Bush" T-shirt, so if any fans wanted to take a picture with him, that's what they'd see.

● Some dude who repeatedly going up to musicians asking if they'd slap him in the face on video. I got a photo of Dino Cazares helping him out.

● Due to heightened security and maybe the economy, this year's show wasn't nearly as packed as it has been in years past.

● The girls. The girls. The girls. NAMM is pretty much a sausagefest, but this year it seemed like more companies wised up to the fact that girls dressed in next-to-nothing will bring just as many people to your booth as a big-time rock star.

● Matt Bachand (Shadows Fall) trying to break his beer-drinking record. He was already up to over 200 beers Friday morning, with a goal of 500 beers in 10 days. While he was signing at the Ibanez booth Friday he had to take a break because he thought he was going to pass out. He downed some water and was back in action in no tim, though.

● My amazement at the length of the line for autographs by Jack Blades and Tommy Shaw.

● Waiting forever in the longest line I saw throughout the convention to get my photo with the living legend, Dave Mustaine of Megadeth, only to have my friend take an out-of-focus blurred photo of us.

● Slipknot vocalist Corey Taylor walking by the Ibanez booth shouting at Jason Bittner (Shadows Fall) like they were gonna fight or something, trying to jump over the signing table, then finally posing for pictures. Funniest part is it didn't seem like any of the fans had any idea who he was without his mask on.

The real "scene" was the Hilton bar from about 8pm onward. By then everyone was done with the convention, had eaten some dinner, and was ready to party. Walking around the Hilton lobby I saw Charlie Benante and Frank Bello of Anthrax with John Tempesta (the Cult), the Offspring's newest member Andrew Freeman chatting with Lizzy Borden and Marten Andersson (Lizzy Borden), Uli Jon Roth (Scorpions) hanging solo near Fates Warning/Redemption singer Ray Alder, and Tim King of Soil chatting with Dallas Coyle of God Forbid in the bar, Death Angel drummer Andy Galeon standing nearby, hanging near the front entrance was Mikael Åkerfeldt of Opeth. And that was just the tip of the iceberg.

Unfortunately, I missed the Racer X and Alice Cooper showcases Saturday night; I really wanted to see both shows, but there was only so much standing I could do after living on coffee and four hours of sleep a night for the last three days. But I survived yet another NAMM show, and what a blast it was.

 

See All NAMM Convention Photos 

See All Simon Phillips Tribute Show Photos


 

4 Comments

1. __A_YAHOO_USER__ -
Sounds great. Wish I coulda been there. Love Slayer, Testament, and a bunch of others mentioned there.

2. DUDE -
What a list of great musicians...Damn shame no one gets to hear them.

3. day -
Man! I had tix and couldn't go. Now, I'm bummed.

4. day -
Hey, I did hear a band on myspace called Random Tuesday from Chico, ca. These kids can rock.
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