As Heard On...

Singing Their Way To The White House: Campaign Songs

Thu, 04 Sep 2008 00:06:16 -0800

Presidential candidates have long had a strange and wonky relationship with popular music.

Let The Games Begin! Olympic Ads Go For The Gold

Tue, 12 Aug 2008 21:01:55 -0800

A bevy of Olympic-themed ads has aired since the Games' opening ceremonies last Friday. Seeing as how the games signify the triumphs and struggles of the world's best athletes, they're not just a platform for national pride, but global kudos, as well.

So they're a great opportunity for advertisers to rally viewers by creating emotional branding that makes people feel good, rather than dwell on an unstable economy. ...

Feist Moves To Sesame Street

Fri, 08 Aug 2008 18:26:00 -0800

Canadian indie star Feist's smash hit, "1234," has really risen to ubiquitous heights. She'll appear on the August 11 season premiere of Sesame Street performing a different version of the song. ...

A Killer Tune Debuts In The "Dexter" Season Three Trailer

Fri, 01 Aug 2008 17:59:06 -0800

The music of the Black Keys makes an appearance in Showtime's "Dexter."

"Step Brothers" Steps Up

Fri, 25 Jul 2008 20:19:43 -0800

It's rare to hear a catchy new tune by an avant-garde band in a film trailer of any kind. This is especially true for wide release films with huge stars like Will Ferrell.

Acura's New Generation Of Hit Tunes

Thu, 26 Jun 2008 00:13:10 -0800

Honda is looking pretty hip these days (for a car company). Not only is it boasting an upcoming line of hybrids, but its ads complement the sleek new design of the other 2009 merchandise.

N.E.R.D.(s) Gone Cool

Wed, 11 Jun 2008 20:12:51 -0800

Microsoft's Zune devices haven't made the slightest dent in the market share of Apple's iPod, but the company is determined to try. Microsoft is forging ahead with a limited-edition version of the digital media player to commemorate the DVD release of the documentary Joy Division. ...

Ashton Isn't Camera Shy

Fri, 06 Jun 2008 18:10:08 -0800
This one's for the ladies. Nikon has signed Ashton Kutcher to star in TV commercials to promote the new Nikon COOLPIX cameras.

Name That Tune In Bloom

Tue, 20 May 2008 22:14:01 -0800
Watch out, Apple. AT&T is giving you a run for the money by capitalizing on cutting-edge, song-themed ads.

Tings Take A Bite Out Of The Big Apple

Fri, 02 May 2008 23:13:09 -0800
"I ain't freaking, I ain't faking this," screams a British vocalist in the new iPod commercial in heavy rotation. That ad is as colorful as Joseph's Technicolor dream coat, and the catchy song is enough to make anyone get up and dance, even during a long and exhausting American Idol break.