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Hot Topic Punks in a Fake Punk World

Posted Tue Sep 29, 2009 6:52pm PDT by Shawn Amos in GetBack

Punk is dead. Actually, it died a long time ago once the Sex Pistols imploded and The Clash's Joe Strummer had the temerity to kick Mick Jones out of the band and then release the career-killing record "Cut the Crap."

No, scratch that. Punk died when the first Hot Topic store opened in 1988.

What started as a way to capitalize on the early MTV craze has become pre-fabricated shorthand for something that is supposed to resemble punk in some sanitized, VMA world. Now you can now have that punk rock feeling without ever leaving the safety of the shopping mall. It's the Hot Topic-ing of America.

Punk was born on the street but is now bred in major label board rooms with clothing manufacturer tie-ins. Here's a reminder of pre-Hot Topic punk when the safety pins came from a dirty rehearsal room instead of an online catalogue.

 

GALLERY: The Sex Pistols: Original Hot Topic Band?

 

There's something wrong about a publicly traded company (over $741M in revenue in 2006) selling "Blood Is the New Pink" wristbands. Or maybe it's right. Maybe it's just as punk as Johnny Rotten schilling butter on a British commercial. Maybe Hot Topic just figured out what other '70s punks were too dumb to realize: it's better to be the man than fight him.

And now…the Hot Topic Top 5

GREEN DAY
They began as the shining stars of 924 Gilman Street (a Berkeley, CA punk club dedicated to independent punk music) and wound up as poster boys for major label sellouts. Certainly, any band who's sold over 20 million albums and won three Grammys is having the last laugh. Still, they're not doing the punk legacy any favors.

AVRIL LAVIGNE
The Canadian "pop punk" singer claims the following as her punk bona fide: working to establish equal rights for skateboarders and marrying fellow Hot Topic punker Deryck Whibley (Sum 41). Two words that should ever go together are "pop" and "punk." Her and Whibley split in September, which can only help their cred. Divorce is very punk.

BLINK-182
Tattoos do not the punk make.

GOOD CHARLOTTE
If it weren't for the Madden twins' dating Nicole Richie and Paris Hilton, I'd be convinced. Any true punk wouldn't be within 10 miles of those two chicks.

SIMPLE PLAN
What is it with French Canadians and pop punk? Another Hot Topic band who committed yet another cardinal punk sin. Band members Pierre Bouvier and Chuck Comeau started brainstorming about forming a band while attending a Sugar Ray show. 'Nuff said.

 

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3085 Comments

1. Greg -
Turning rebellion into money

-(White Man) In Hammersmith Palais

2. cinemetal -
One more thing, harping on Canadians -- even for a consummate New Yorker like me -- is cowardly and off-base. The idea that Canadians (Quebecois or otherwise) can't do punk convincingly is laughable: Malefaction, Propagandhi, D.O.A., Chokehold, Comeback Kid, Nomeansno, Grade, Swallowing S--t, etc.

Game. Set. Match.

3. Karen -
I've never followed punk (to me, that will ALWAYS be the Sex Pistols & early Clash), so forgive my flat-out ignorance, but...

...what in blue blazes is Hot Topic? If it is a store, how can a band be a Hot Topic band?

Just curious. Always trying to broaden my musical horizons.

4. cinemetal -
The Wiki entry:

"Hot Topic (NASDAQ: HOTT) is an American retail chain specializing in music and pop culture-related clothing and accessories, including licensed music recordings. As of April, 2008, Hot Topic had 688 locations in the United States and six stores in Puerto Rico, the majority of which are located in regional shopping malls. The first Hot Topic store was opened in 1988 by Orv Madden, who retired as CEO in 2000 and was replaced by Betsy McLaughlin. The company went public and began trading on NASDAQ in 1996. In 2006 Hot Topic was named number 53 on Fortune 500's Top Companies To Work For list. Approximately 30% of Hot Topic's revenue comes from selling licensed band t-shirts. Hot Topic often negotiates exclusive licensing arrangements with musical artists, movie studios, and graphic artists. Fashion apparel for men and women is featured prominently in stores, with products from Lip Service, Morbid Threads, Disney, Sanrio, Social Collision, Heartcore Clothing, Nintendo, Chor and Iron Fist being a part of the store's 2009 line-up of merchandise.

Up to 50% of Hot Topic's sales are generated by accessories, including sunglasses, private label body jewelry, hosiery, make-up, licensed band stickers and other miscellaneous pop culture items. Accessories generate the most significant amount of profit for the company. Hot Topic drives the profit margin by the use of cross merchandising and suggestive selling."

Basically, the thesis of Shawn Amos' article is that the aggressively corporate nature of Hot Topic is a direct contradiction and bastardization of the DIY, no-sellout values that enriched punk throughout its lifespan.

And baby, punk is so much more than just UK '77.

5. Crystal -
i agree with this article,about how green day only sells "punk music" because they know that teens like it. i admit i like a few of there old songs but its true that they're fake

6. Cristina C -
You left out Ashlee Simpson.

7. KRIS -
Matthew K has too much time on his hands. Everybody's arguments are pointless. It's about what you like. If you don't like it don't listen, it's real simple.

8. Yahoo! Music User -
Who care if punk is dead or not?
If you like great, if you don't, just leave it alone.
I remember people saying punk was dead way back in the late '70's, as soon as more people got into it. So not much has changed all these years.

"Oh that's right, he gets credit for being the first to do the Pogo dance."
I can't figure that out either, as we did the pogo as kids watching some local TV show way before it became "punk"

9. KRIS -
Oh and the biggest joke is people are worshiping these great punk bands. That Sex Pistols song sounded like bullsh*t to me. A bunch of angry crackheads slamming into each other while an even more angry crackhead screams into a microphone on stage. Yeah. That's great.

10. pjlawrence81 -
Oh, how I love music snobs, who have to knock everything that wasn't created in the 60's and 70's, or label artists/bands "sellouts" because they sold a few million records and had a video on MTV. I understand not liking a band because they're just not that good, but to knock them for being products of a certain era? Get off your judgmental high-horse. And I agree with the post above, Sex Pistols are one of the most overrated bands ever.

11. cinemetal -
#13, Chris the first, of course, you agree with his one-sentence "assessment" of the Madden boys. It's as simple-minded in approach as you clearly are. Who the Madden brothers are/were dating has no relevance to the fact that their music is, in itself, puerile, whiny, non-punk. And by the way, "lol"ing at your own (unfunny) jokes might be the only way you'll garner any laughs at all, but it's tacky nonetheless.

15, Giants Nutcase, unless I'm sorely mistaken, Sid Vicious wasn't inducted into the Hall of Fame along with the Pistols (who rejected the invitation anyway), because he didn't record on any of their albums. Glen Matlock did. BTW, Never Mind the Bollocks has plenty of great songs, not just your hits. See also: "Holidays in the Sun," "Problems," "Pretty Vacant," et al. They're worth revisiting.

#16, if "everybody's arguments are pointless" and "it's about what you like," that would render your arguments, my arguments and Shawn Amos' arguments moot, null and void. As such, we might as well scrap this entire blog, comments, et al, and retire to a quiet evening of pinochle. If I have too much time on my hands, then you have just as much to proffer commentary on my commentary. Get it?

12. Giants Nutcase -
Matthew K-if that is true that Vicious wasn't inducted than I stand corrected. Ironically, if I'm not mistaken, Matlock was the only decent musician in the band who got kicked out because he had the audacity to proclaim his fondness for The Beatles' music. However, I have listened to the album-in fact, when my roommates and I split apart and moved out of the apartment we were renting around 1979 I somehow ended up with a copy of Never Mind The Bollocks. I still don't know how it was even in our collection of records (yes it was still records being played then) since nobody in my circle of friends was a punk fan. I wasn't that crazy about GSTQ or AITUK, either. They're just an example of the rest the album and they got the most airplay. And my point is I just don't consider many of the "punk musicians" or their "songs" anything but angry people making noise. I could write, sing, and play that nonsense, and I'm not even a musician.

13. Giants Nutcase -
One more thing. It's every professional musician's goal to make money doing what they love. Playing their music. There's nothing wrong with that. I think for most people, if they could make money doing what they love, they gladly do it, and never consider themselves some sort of a sellout. It doesn't make you a sell out, just because you happen to create something that appealed to the general music buying public. I have no problem with any musician making money as long as they don't point fingers at other people and their professions. Too many professional musicians and their fans use the word sell out for anybody that's achieved a success that they haven't.

14. cinemetal -
Giants Nutcase, your very last sentence fully captures the ethos and spirit that makes punk so appealing to so many: the fact that anyone can do it. It's not about talent, skill or even songs. For the most part, it's about youthful, unfocused pissed-offness. Granted, that mentality tends to disappear up its own backside in no time at all, but I certainly appreciate Discharge and Black Flag for what they are, much as I appreciate Genesis and Iron Maiden and Grandmaster Flash for all the things they are.

15. Yahoo! Music User -
AMEN Matthew K. The only one who actually has arguments. I understand the approach of the article, but to say that a huge underground movement is dead, is easy and incorrect. Go outside your beloved north America. I'm not punk, I don't even like the music, but I know the history and I'm a geek for subcultures. There are still punks everywhere keeping their legacy alive and transforming it. Their troubles and movements are still making headlines in some countries. The fact that some artists claim that they have punk references and end up being like Good Charlotte doesn't mean that everyone believes that that's all that's left of punk. You see UK's 70 punk NOW because it has been studied and makes part of history. If you had lived then, chances are you wouldn't know half of what you know now. But nowadays, we have the internet and that makes it so easy to know something. So read up before placing that serious statement: "punk is dead". It's like saying "metal is dead" because the only metal you're able to see it's nu metal or something like that. Dear god, so so so wrong, there are complete metal festivals all over europe in the summer, every year and thousands of people attend. That's the point of these subcultures, they're underground, they influence things that appear in the mainstream (unfortunately, for some people), bu that doesn't mean that's all it's reduced to.
And wtf at people criticizing Matthew K? This is sort of a mini forum, you're suppossed to state your opinion. Get over yourselves people.
And ignore by bad english, it's not my first language (or you're going to criticize that too...?)

16. liz -
YAWN. We knew this already. Blogging is not punk either btw.

17. DawnnT -
i have been waiting for this article forever!!! Hot topic aint nothin but a fashion statement. thats all i use them for but i wont fall into the whole greenday and blink 182 is punk bull [profane]. punk? blink 182 being punk is laughable. give me the misfits and then i wont laugh. and greenday? yes they have had some decent tunes but not enough to make me wanna help pay their bills by buying their albums or any of their merchadise. The other 3 are not punk just a fashion statement. this use to piss me off but now i dont care. im too old to be mad at a bunch of "punk" kiids listening to avril lavigne. But if you call them punk i will correct you quick

18. geo -
PUNK = POP + HEAVY METAL - BEING SUCCESSFUL

19. geo -
ironically, HOT TOPIC, will put this on a t-shirt and make millions of dollars. lol.

20. Frank Z -
this article should have been written at LEAST 5 years previous. good to finally see it in good standing, i agree 100% with Green Day at the top.
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